Hoe je NIEUWS-waardige acties opzet
Journalisten schrijven niet over meningen (dat is voor de opiniesectie van de krant). Ze schrijven over nieuws — iets dat...
Journalisten schrijven niet over meningen (dat is voor de opiniesectie van de krant). Ze schrijven over nieuws — iets dat...
Leer hoe je met mainstream journalisten moet werken; Leer de media begrijpen en hoe ze jou kunnen helpen met het...
In 2015 the outgoing editor of The Guardian decided to change how they reported on climate change. Convinced they...
Media Advisories Media advisories inform the media about an upcoming event, whether it’s a march, a rally or a press...
Letters to the editor (LTEs) are typically short piece (< 300 words), in contrast with opinion pieces (op-eds) which may...
When you are thinking about media outreach, it’s always best to think about where your audience goes to find out about local news and events. More and more people are getting their information online – and therefore so should we! And, more than ever, we can create our own online media.
A lot of campaigns forget one very important element of success: photography. An action can be strategic, technically smart, and flawless in detail, yet still fail if it has nothing to show for it — if it doesn’t have beautiful photos to demonstrate its power, excite the media & inspire supporters.
Beware of potential interview pitfalls Journalists are looking for the “real” story. They know people come prepared with talking points....
Journalisten schrijven niet over meningen (dat is voor de opiniesectie van de krant). Ze schrijven over nieuws — iets dat...
Wees kort en krachtig in je communicatie. De pers heeft het altijd druk! Beschrijf in een paar korte zinnen wat...
Tips for TV: Remember: your visual will make as much of an impact as your words! Use gestures that complement...
Before an interview Learn as much as you can about the interview. What’s the angle of the story? What’s the...
Even when journalists agree with us (and when they don’t), they have restrictions on what and how they can cover issues. Understanding journalists makes us more effective at working with them.
Want to get media for an action? Here is a checklist for different roles.